IMG has extended its management and marketing agreement with Michlifen Golf & Country Club in Morocco. Michlifen is one of the world’s most exciting and luxurious golfing destinations and IMG has been working closely with the club since its opening in 2018.
With this extension IMG will continue to provide extensive support across multiple areas such as agronomy, operations and marketing.
Russell Hannah, Vice President, IMG Golf Course Services, commented: “We are delighted to extend our relationship with Michlifen Golf & Country Club. We remain committed to ensuring that the golfing world is aware of this hidden gem set in the stunning Atlas Mountains and have no doubt that any golfer lucky enough to visit will be enthralled by every aspect of this special golfing experience.”
Michlifen Golf & Country Club is located in the unique mountain town of Ifrane, a 45-minute drive from the historic city of Fez. Ifrane is often referred to as ‘Little Switzerland’ due to its Alpine architecture.
At the golf club, guests will enjoy the iconic Alpine-themed clubhouse, offering panoramic views across the course and Atlas Mountains. The Michlifen Golf Academy features three world-class IMG performance studios with the very latest in custom fitting and teaching technology.
The Jack Nicklaus Signature course forms part of the iconic Michlifen Resort & Golf, one of the finest and most exclusive Spa and Alpine retreats in North Africa. The 71-room, five-star hotel features a luxury 3,500m2 spa, and with the addition of the golf course, offers the ultimate golf and leisure getaway in one of Morocco’s most historic and upscale regions.
IMG Golf Course Services is a global leader in the design, development, marketing, and management of world class golf courses. For more than 30 years, the group has set the standard for excellence in golf course design and golf club management. IMG’s Golf Course Services team currently provides a diverse range of management and marketing services to more than 25 award winning clubs and resorts.